Ever had the feeling that you need a little more from your data

I don’t know about you but in this modern age I really feel that I should be getting more from my Data. Everyone wants it, everyone asks for it. Google  tracks you, Youtube keeps on basing what you might like to watch on what you’ve watched before, if you’ve ever bought a t-shirt off Amazon you’ll know that the bottom bar is going to keep on suggesting stuff you might like or, for some reason, what other people bought as well as the thing that you bought. Like I care?

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If you wrote it all down or requested it would it come on a PDF. Probably, but this is not very useful is it? At least you can invest in the services of a PDF to Excel to get that converted over but even then what can you do with it? How do you think you’d feel if you could see your entire search and purchase records on the internet laid out in front of you. I’ll bet that there is something on there that would make you think “why on earth did I go on that website?”

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Whatever the outcome we have signed away our browsing freedom for a free service. It has been calculated that if you paid for internet use and kept yourself anonymous it would come to something like £15 a month. That seems rather cheap doesn’t it?

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