Great packaging is not just about keeping products safe and secure. It can be the ideal way to let your customers know what your brand is all about and what it could mean for them.
In a busy world, packaging can be the reason why consumers choose your product. It can immediately highlight your unique selling points and be part of the appeal of your products. This is why so many startups and bigger businesses are using unboxing in their marketing strategies.
Boost Success
Good packaging can positively affect sales, along with boosting the appeal of a business as a whole. For example, Trunk Club started sending out hand-picked clothes for men in cardboard trunks and was then bought by Nordstrom for an impressive $350 million.
Startups can rely heavily on packaging to directly influence sales, but bigger businesses also need to remain focused on the potential. An example of this was the way a new Miller Lite can helped to increase sales by nearly five per cent, despite the fact that MillerCoors sales as a whole dropped.
Packaging Tips
Some businesses will make use of contract packing services like those offered by specialists such as Wyepak. But there are also simple moves you can make to ensure you are properly focused on what your packaging can really do for your business.
Who’s Your Audience?
Consider who you want to appeal to. Do you want to look tough and robust like successful home improvement brands or do you want to appeal to your customers’ gentler sides or their planet-conscious attitudes?
Add Style
You don’t have to spend a fortune to make packaging work. Think of simple ways to make your items look expensive – even when they aren’t.
Go Green
Recyclable or reusable packaging is appealing to many customers, as is minimising unnecessary packaging. Read more about this on the BBC website here.
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Include the Box
Apple is renowned for reflecting its sleek products in its packaging and for offering an exciting experience when it comes to opening the box. Would this sort of experience work for your business?
