Your reception area is the place where your business will have the opportunity to create a first impression – for many people, this is the first time they will have engaged with your company and in order to ensure you create a good first impression you need to get the reception area right.
First of all, the area should be clean and tidy. If you have a reception that is cluttered and a mess, then this is not projecting the right image to anyone who comes to visit. Keeping an eye on it throughout the day and cleaning it regularly helps it to stay clean and tidy – because this is the area by the entrance, often you will find that it will often get messy quickly as dirt and debris comes in from the outside.
The reception area is also important from a security point of view. Make sure that you keep both staff and visitors safe by using a visitor sign in system, as well as security features like door codes and CCTV.
Your reception is also a place to concentrate on your branding and marketing. Using signage and promoting your brand will ensure that you get that message across to anyone who comes to visit, and you can really show people the personality of your business.
Your reception area should be comfortable and as well as seating, you should provide refreshments to visitors. Having a water dispensing machine or a machine for hot drinks helps people to relax.
