A brand strategy is an important concept for businesses. It allows them to communicate details of their products and services to the right customers. It is so much more than your company logo, and the success of a business can be dependent on an effective brand identity.
Brand identity may focus on the physique, on the colours, fonts and shapes that make your brand recognizable. Other factors such as personality, culture, relationship and reflection are also key points of brand identity.
Trends
Here are the popular ways and methods in which businesses are currently expressing their brand personality and voice to customers:
1. Monochromatic colour palettes, matching your brand identity, that give a sense of tranquillity and calm.
2. Atmospheric photography that matches the personality of the brand.
3. Hand-drawn branding and illustrations that have the comforting appeal of simplicity.
4. Maximalism, with bright colours and bold fonts.
5. Branded packaging that incorporates layers and cutouts.
6. An eco-look, not only in overused shades of green or brown but with bold tones such as safari schemes, coral reefs or birds of paradise.
Brand strategy agencies
Creating a brand strategy can be a complex and thought-provoking process. A professional brand strategy agency such as www.reallyhelpfulmarketing.co.uk/specialist-services/brand-strategy-agency can help businesses to build a brand strategy that gets great results and makes them stand out from competitors. Working together, they can help to define, discover, develop and deliver a brand identity that connects with customers on an emotional level.
Brand identity as a whole is shifting to more sustainable and ethical practices, with a sense of realness and authenticity, as opposed to over-edited material. A professional brand strategy agency can give expert support and advice, helping you to build these practices seamlessly into your business.
