Not everyone who likes writing or storytelling ends up in journalism, and the media world is wider than people think. If you’re exploring options, there are other media and communication careers worth a look.
Thinking about journalism?
Still a classic route, journalism involves researching, interviewing and turning information into stories for newspapers, websites or broadcasts. It suits people who like deadlines and being first with information, but it also demands accuracy, resilience and the ability to write quickly.
PR is an exciting career
PR executives help organisations shape their image by writing press releases, handling media enquiries and building relationships with journalists. It’s fast-paced and reactive. If you also like strategy, problem solving and thinking on your feet, this is perfect. Enrolling on a journalism degree will give you your first foot into the industry and you can get more information on applying at schools like schoolofjournalism.co.uk/. In February 2024, communication topped LinkedIn’s list of the year’s most in-demand skills..
Social media managers create content
They respond to trends and engage with audiences. It’s a role that moves quickly, suits creative thinkers and requires a strong sense of knowing what people want to see online.
Copywriters work in advertising, marketing and digital agencies
They craft persuasive words for adverts, websites and campaigns. The job is about clarity and impact, often boiling big ideas down into short punchy lines that grab attention.
Internal communications specialists help organisations communicate clearly
They make sure updates, changes and company messages are understood. It’s less public-facing but important for culture, engagement and trust.