All business owners know that a fully functioning web page is an essential component of any successful business. A good website is often a customer’s first impression of a business. It also signals the business’s presence in the online and real world, and it’s a useful source of information on products and services too. But could your business be inadvertently overlooking some web design trends which might be relevant to you? Read on for three trends not to be missed.
Sustainability
Sustainability is no longer just about recycling and taking the train: there’s a growing focus on websites being sustainable too. Businesses can, for example, use green hosting providers or employ lazy loading – when content only loads when needed rather than automatically, according to cloudflare.com – to do their bit in reducing the carbon footprint of the internet overall.
Enlist the Help of AI
The world is waking up to the many capabilities of AI, and your website could really benefit from this new and incredible technology. For example, AI-powered chatbots can greet and engage with your customer directly from your homepage. They can even respond to customer service queries and resolve problems without your customer having to wait on hold at all. Dynamic content adaptation is another way that AI can enhance your website: by providing personalised dynamic content which changes based on demographics or browsing history, it gives your customer a tailored version of your webpage more relevant to them.
If you do not yet have the expertise in-house to implement AI, don’t worry – search for web designers near me to find experts such as https://www.nettl.com/uk/web-designers-near-me.
Inclusivity
It’s really important not to overlook the importance of inclusivity on your webpage so that it is accessible to all. Consider a range of colour palettes with contrasting fonts as different options for those with visual needs, and any visual content should ideally also have an audio transcript too. This develops trust in your brand and makes your webpage usable by all.